ASG Team

Martine Body Joins ASG to Elevate Design & Build Leadership
Martine Body Joins ASG to Elevate Design & Build Leadership 1440 428 ASG
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Meet Martine Body, the newest Partner of Design Development at ASG / Chute Gerdeman.

An Ohio native, Martine’s journey began at Fort Hayes with commercial photography studies, leading her to a BFA in Interior Design from the Columbus College of Art and Design. Her love for travel fueled experiences throughout Europe, Asia, Latin America and South Africa shaping her design perspective.

She started honing her skills at Limited Brands, GSW Worldwide, and a previous role at ASG before embarking on a successful 14-year career at Express, leading the Store Design and Construction team. There, she completed projects across the US, Middle East, and Latin America.

Martine’s role on the team alleviates pain points for any retailer looking to scale their business through design. We’re a more flexible extension of our client partner teams, and capable partners as capacity surges. In a world where brands may hire and layoff talent after short tenures for projects, Martine’s skillset paired with the team’s abilities give us an edge to be a safer, more efficient solution for various retailers.

“Martine bridges the gap between design and construction. Her capabilities improve our product and service outcomes, while creating a place to foster innovation/adaptability, improve overall efficiency and client satisfaction. We can move from design to construction faster, better, and iteratively.”

—Carrie Barclay, CEO

Now a partner at ASG, heading the design development team, Martine thrives in fostering collaboration. She is known for her ability to tackle complex problems, cultivate strong team values, and develop clear strategies. Building trust and fostering connections are key tenets of her leadership style, leading to successful compromises and seamless collaboration.

“I’m thrilled for my new adventure at ASG, where I can embrace new people and experiences. I’m going to challenge myself and the team to continuously push retail and develop the most satisfying customer experiences with client success and results in mind.”

—Martine Body, Partner, Design Development

ASG is a retail strategy agency, fueled by strategic partners. We’re inspired by an industry we love and the brands we support. Informed by leading edge analytics, creative curiosity, and decades of experience, we provide integrated solutions for your interconnected needs. We drive change across retail strategy, design, build, portfolio management, and guide brands to what’s next.

Matt Reid Adds High-Level Expertise to ASG Tenant Representation
Matt Reid Adds High-Level Expertise to ASG Tenant Representation 1440 428 ASG
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Introducing Matt Reid, a Michigan native and Miami Redhawk via studies, Matt’s expertise in the Tenant Representation world stems from his beginnings in retail finance, and general retail strategy.

Following his undergraduate studies at Miami University (OH), Matt pursued graduate studies at Cornell University, and soon after made Ohio his permanent home. After a long tenure with EXPRESS and Limited Brands, Matt decided to depart the client side, and branch into the consultant space.

Matt’s addition to the tenant representation practice allows ASG to grow the discipline. His understanding of market trends and financial acumen allow ASG to provide better advice and solutions to clients. Additionally, Tenant Representation can further influence the market, while also committing to attracting top industry talent and delivering top tier solutions.

“We recognize the need within the market to approach a holistic view of the retailer’s brand and business, considering factors beyond just location by combining real estate knowledge with insights into execution. Growing brands need additional guidance beyond location, it helps to build a strong, cohesive brand presence that supports ongoing expansion and adaptation to market changes”

—Carrie Barclay, CEO

Matt will be a leader for ASG on the Tenant Representation team and help some of the biggest brands establish strong retail portfolios.

“My goal is to get up to speed with the existing client base and really help provide solutions for them. When you work directly for a retailer, you’re executing part of a corporate strategy, but in this environment, brands are looking to us to help develop their real estate strategy.”

—Matt Reid, Vice President, Tenant Representation

Future forward, Matt ensures a strong succession plan for tenant representation and the continued development of existing team members. His diverse background in finance, real estate strategy and negotiations will enhance the overall competence of the team and provide opportunities for mentorship and skill development for less experienced team members.

“Seasoned professionals like Matt have established relationships and a deeper understanding of market dynamics, which can be leveraged to negotiate better deals for clients. The presence of experienced professionals enhances the company’s credibility and reputation, making it a preferred choice for clients.”
– Carrie Barclay, CEO

ASG is a retail strategy agency, fueled by strategic partners. We’re inspired by an industry we love and the brands we support. Informed by leading edge analytics, creative curiosity, and decades of experience, we provide integrated solutions for your interconnected needs. We drive change across retail strategy, design, build, portfolio management, and guide brands to what’s next.

ASG Welcomes Paul Hiers as New CFO
ASG Welcomes Paul Hiers as New CFO 1440 428 ASG

ASG Welcomes Paul Hiers as New CFO

Asset Strategies Group (ASG) is pleased to announce Paul Hiers has rejoined ASG as its Chief Financial Officer. Paul is no stranger to ASG, having co-founded the company more than 25 years ago with Steve Morris. He helped develop the financial and business processes for ASG’s services and was integral to the startup and growth of our industry-leading outsourced lease management service.

“I am delighted that Paul has returned to the ASG family as our CFO,” said Carrie Barclay, ASG’s President. “His desire to re-join us and develop the business is a huge compliment to what we are building.”

Prior to co-founding ASG, Paul was VP/Controller for Limited Inc.’s Real Estate and Store Planning divisions, where he oversaw $300 million in annual store capital expenditures and over $1 billion in occupancy expenses. He also worked for four years at KPMG’s Cleveland office providing independent insight and investigative research to a variety of clients. Paul has a BBA in Accounting from Kent State University.

“Paul is a good friend. I’m thrilled to have him re-join the team and value the leadership he has always demonstrated,” said Steve Morris, co-founder and CEO of ASG. “His dedication and commitment will be instrumental in helping us achieve our vision for ASG’s future.”

Over the years, Paul has stayed actively involved with ASG as an advisory board member and contributed to various financial projects, including our conversion to an ESOP in 2019 and the acquisition of Chute Gerdeman in 2020.

ASG is thrilled to welcome Paul Hiers.

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