Industry

6 Tips to Generate Customer Loyalty

6 Tips to Generate Customer Loyalty 1440 428 ASG

In today’s retail landscape, the loyalty of your customers is one of your greatest assets, particularly as you leverage an efficient omnichannel strategy. Research has shown that customers that make their purchases both online and offline have lifelong value, but what is it that attracts consumers and keeps them coming back for more? These tips will help businesses maximize their return on marketing efforts and build a brand that consumers will love.


1. Stand for something

Consumers want a transparent brand that boasts a sense of community. They’re looking for brands that back, focus on providing ethically sourced products, and demonstrate how they value employees. Your consumers want to know that you treat people and the environment right. Your brand should have a stance that consumers can get behind and feel good about when they make a purchase.


2. Do more

Excellent customer service should be obvious, but many retailers fall short in this area. Sometimes return and exchange policies don’t resonate with the needs of the customers or HR isn’t hiring the right people for the available positions. Your culture should create an environment in which the people working at your business are driven to help the customer – and empowered to do so.

Not only should you meet your customers’ expectations, but you should exceed them whenever possible.


3. Emotional Connection

We’re well beyond the time where encouraging a sign up for your email marketing and customizing your newsletter with coupons will even deliver ROI. Today’s customers expect to be surprised and delighted; they want a reason to come to your store – and that reason is highly-customized, hyper-focused, and experience-driven.


4. Create convienience

We’re well beyond the time where encouraging a sign up for your email marketing and customizing your newsletter with coupons will even deliver ROI. Today’s customers expect to be surprised and delighted; they want a reason to come to your store – and that reason is highly-customized, hyper-focused, and experience-driven.


5. Encourage conversation

Human connection is what drives retailer, regardless of innovations like AI and machine learning. Consumers love technology, but they still love being heard by a person. Ask for reviews online and encourage both positive and negative feedback from existing loyal customers. What attracted them to your business and why do they keep coming back? Such information could drive future marketing campaigns. Don’t hide behind chatbots or self-help checkouts. Your consumers want access to every aspect of retail, both robotic and human, and an honest conversation will offer better insight than any focus group.

6. Loyalty Programs

Rewards are the driving force of many purchases, like a simple points system or the classic McDonald’s Monopoly game. Loyalty programs encourage repeat visits to your store, giving you a chance to impress your consumer base even after a promotion is over. Give customers a reason to visit your business beyond the usual daily engagements.

A loyal customer is also your best marketing strategy, because they will speak highly of your brand to friends, family, and across social media. There are no limits to the benefits of a loyal customer, and with retailers fighting over consumers, engagement is a top priority. Generating leads for sales is important, but not nearly as crucial as gaining the trust of repeat customers. It costs more to attract new customers than it does to retain loyal ones. When you already know how to connect with your target consumer base, it significantly reduces marketing costs. It’s easier to promote new products to those that already love your business.

Mixed-Use Projects Benefiting Real Estate

Mixed-Use Projects Benefiting Real Estate 1440 428 ASG

Consumers want a better shopping experience, but that doesn’t mean they expect a ground-breaking demonstration or innovation every time they step foot in your store. As the industry shifts, mixed-use projects are significantly benefiting retail real estate. Rather than a retail-only development, large properties are being used for different purposes that reach consumers across the spectrum. Rather than a typical mall, usage is shifting to “live-work-play” design.


Mixed-use projects broaden the shopping experience.

Retail real estate no longer revolves around discrete destinations, such as a supermarket or large gym that typically stands alone. Malls that are losing their anchor stores are focusing less on a replacement and more on incorporating movie theatres, gyms, and grocery stores that were never the traditional choice. By involving different kinds of retailers, the shopping experience is broadening considerably. Mixed-use projects offer a one-stop destination where consumers stay longer, spend more, and have a better experience in the process.


More efficient use of retail space.

Brick-and-mortar locations are using AI to streamline inventory management, identify the best locations for warehouses, and reduce inventory to hold less in-store. Mixed-use projects benefit everyone by capitalizing on the available space more effectively, reducing overhead costs, and leveraging foot traffic to other retailers sharing the space.


Retail lease terms and regulations are being reconsidered.

Retail lease terms are shifting as physical stores evolve, and these changes are often in favor of the retailer. And as laws change, regulations are being updated as well. Microbreweries are of considerable interest to consumers, and the legalization of marijuana offers a new frontier for retailers that have been prohibited from doing business in certain retail spaces. Mixed-use projects that house different types of retail may see common features of the standard retail lease no longer be relevant. Pop-up stores are becoming more prominent, eliminating percentage rate, for example.

The retail industry is undergoing multiple changes, but the opportunities for success are increasing every day. There are several ways to do business, but traditional methods of retail are not a part of the new puzzle.