We create immersive brand experiences that connect people to brands and deliver true business transformation.

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Three Step Transformation

Understand your goals and challenges
Develop a scope of work + process for partnership
Get started expanding or improving your store fleet

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EXPERIENCE DESIGN

Think. Create. Scale.

With Chute Gerdeman, a strategic global design leader, we go beyond iterative to innovative experience design through our unique cross-disciplined ecosystem built on a foundation of consumer strategy and data analytics. With creativity and agility, we are the drivers of change, defining the landscape of consumer experiences for a diverse array of Fortune 500 companies.

35 years of design accolades.
Multiple “Store of the Year” winning designs.
Renowned international design success.

Here’s how we help brands design spaces that build customer engagement and drive business results:

Strategy + Insights

Great design is driven by purpose. Every experience we develop is strategically informed by our expert insights. We extract the key characteristics of your brand and develop those into a meaningful connection with your guest. It’s that connection that speaks to the heart and soul, and builds the foundation for more memorable design experiences.

Brand + Environments

Our studio knows how to breathe life into a brand, whether building an identity or creating an immersive environment. Your brand is your promise to the guest, which is why we build from that identity the moment we begin a project. The experience is your opportunity to deliver on your promise and establish a deeper connection with your guest.

Design Development

We translate concepts into reality, activating the brand experience through a space we can physically walk through, touch, and enjoy. We create the standards and documentation needed to execute or retrofit your concept at scale. Plus, as your brand advocates, we can guide your team through the construction and roll-out process.

INTERCONNECTED RETAIL LIFECYCLE

Design & Construction: Real Time Cost Intelligence

Great store design is rooted in reality. As the Experience Design team refines the in-store experience, ASG’s Construction Management team ensures that design intent aligns with build-ability and cost realities. For example:

Actionable Info

If SPC procurement sees the cost of a specified material has increased or a better alternative exists, they feed this data back into the design process rather than absorb cost overruns downstream.

Planning Ahead

This also flows the other way: if a design decision requires additional infrastructure investment, that insight is immediately shared upstream so that future site selection decisions factor in these costs.

Function + Form

The outcome? Retailers don’t just get “nice” designs, they get stores that are cost-efficient, scalable, and optimized for their real estate strategy. Learn more about our Store Planning and Construction support here >>