We provide data-driven strategies and insights to help retailers optimize investments, engage customers, and increase profitability.

Drive Profitability & Engage Customers

Three Step Transformation

  1. Understand your goals and challenges
  2. Develop a scope of work + process for partnership
  3. Start leveraging actionable insights for retail success
Name(Required)
This field is for validation purposes and should be left unchanged.

RETAIL STRATEGY & ANALYTICS

Leaders in Retail Thinking

Every success story starts with the right plans. Those plans must be founded on expert understanding of the customer, the market, and the opportunity–as they are interconnected. We help brands with informed retail strategy, based on live proprietary data. Here’s how:

Consistent Brand Experiences

We help align customer touchpoints by creating data-driven strategies that activate brands and deliver consistent, memorable retail experiences across locations.

Real Estate Validation

By leveraging proprietary data and analytics, we work with brands to optimize site selection and improve market planning and retail modeling to maximize ROI and ensure investment profitability.

Strategies for Efficiency at Scale

Our team of experts develop flexible, scalable strategies and frameworks that allow retailers to grow the business without losing brand integrity or sacrificing operational efficiency.

Consumer Insights + Demographics

Through customer segmentation, behavior analysis, and primary research, we help retailers better understand their audiences and then tailor strategies to effectively meet consumer needs.

Operational Excellence

Our end-to-end approach streamlines business operations, from lease management and
construction planning to deal tracking and decision making, ensuring seamless execution.

photo of exterior of Madewell store. Retail strategy and analytics services from ASG.

Madewell

Strategy Powered by Retail Analytics
Photo of interior of Purple retail store. Retail Strategy and Analytics support provided by Asset Strategies Group.

Purple

Sleep Solutions Made to Scale

The Process

Because success stories start with the right plans.

01

Understand the Retail Landscape

For us, it’s crucial to understand the community we serve at an intimate level. We house world-class expertise in: trend watching, brand experience, retail forecasting, consumer insight, and more. It’s lens that consider the individual influences and the big picture.

02

Gather & Analyze Key Data

To understand where we’re going and to make informed decisions along the way, we first need a baseline. We gather as much data as possible that your brand can provide, and we analyze where consumers are interacting with your brand in real time.

03

Make Data-Driven Decisions

Pairing client data with ASG proprietary data and research, we evaluate and translate consumer behaviors, mobility data, psychographics information, plus local and national data to help you align actionable knowledge with business goals.

04

Powerful Go-Forward Plans

Where data becomes of a plan of action–whether it’s the ideal customer journey, an experience design approach, a new site selection strategy, or tracking your deals and negotiations–we make sure to optimize the data to maximize your decision-making.

Let's Create Your Next Great Plan

INTERCONNECTED RETAIL LIFECYCLE

Strategy & Tenant Rep: A Constantly Evolving Pro Forma

Our interconnected disciplines means actions are informed and vetted across functions. Like our Tenant Representation team leveraging Strategy & Analytics to identify the best expansion markets based on real time data as well as demographics or behavior trends. Here’s how it works:

Informed Decisions

Retail analytics identifies expansion opportunities by analyzing customer mobility, sales trends, and demographic shifts.

Planning Ahead

Tenant Representation leverages these insights to secure sites in locations where consumer demand is already validated.

Long-term Viability

The outcome? Real estate strategy is informed by actual customer behavior versus solely trade area data, reducing risk and optimizing expansion. Learn more about Tenant Representation support >>

Becoming an Extension of Your Brand

We don’t consider ourselves an outsourced part of a project. Maxwell Miller, Manager, Marketing & Brand Strategy, talks about our collaborative approach to working with clients and how it produces tangible benefits.   

LET’S GET STARTED

Three Step Transformation

  1. Understand your goals and challenges
  2. Develop a scope of work + process for partnership
  3. Start leveraging actionable insights for retail success
Name(Required)
This field is for validation purposes and should be left unchanged.

Type your search here
Skip to content