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Introducing Matt Reid, a Michigan native and Miami Redhawk via studies, Matt’s expertise in the Tenant Representation world stems from his beginnings in retail finance, and general retail strategy.
Following his undergraduate studies at Miami University (OH), Matt pursued graduate studies at Cornell University, and soon after made Ohio his permanent home. After a long tenure with EXPRESS and Limited Brands, Matt decided to depart the client side, and branch into the consultant space.
Matt’s addition to the tenant representation practice allows ASG to grow the discipline. His understanding of market trends and financial acumen allow ASG to provide better advice and solutions to clients. Additionally, Tenant Representation can further influence the market, while also committing to attracting top industry talent and delivering top tier solutions.
“We recognize the need within the market to approach a holistic view of the retailer’s brand and business, considering factors beyond just location by combining real estate knowledge with insights into execution. Growing brands need additional guidance beyond location, it helps to build a strong, cohesive brand presence that supports ongoing expansion and adaptation to market changes”
—Carrie Barclay, CEO
Matt will be a leader for ASG on the Tenant Representation team and help some of the biggest brands establish strong retail portfolios.
“My goal is to get up to speed with the existing client base and really help provide solutions for them. When you work directly for a retailer, you’re executing part of a corporate strategy, but in this environment, brands are looking to us to help develop their real estate strategy.”
—Matt Reid, Vice President, Tenant Representation
Future forward, Matt ensures a strong succession plan for tenant representation and the continued development of existing team members. His diverse background in finance, real estate strategy and negotiations will enhance the overall competence of the team and provide opportunities for mentorship and skill development for less experienced team members.
“Seasoned professionals like Matt have established relationships and a deeper understanding of market dynamics, which can be leveraged to negotiate better deals for clients. The presence of experienced professionals enhances the company’s credibility and reputation, making it a preferred choice for clients.”
– Carrie Barclay, CEO
ASG is a retail strategy agency, fueled by strategic partners. We’re inspired by an industry we love and the brands we support. Informed by leading edge analytics, creative curiosity, and decades of experience, we provide integrated solutions for your interconnected needs. We drive change across retail strategy, design, build, portfolio management, and guide brands to what’s next.