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7 DTC Brands to Watch 1440 428 ASG

7 DTC Brands to Watch

It’s an exciting time to be in retail. For DTCs, the opportunity to redefine their purpose and connect with customers on a whole new level has led to a surge in DTCs opening physical stores. Here, we take a look at some DTC brands to watch – those that have already made the leap into…

DTC Eyewear Store
Developing a DTC Retail Strategy: Q&A With Carrie Barclay 1440 428 ASG

Developing a DTC Retail Strategy: Q&A With Carrie Barclay

The advantage to DTC brands opening physical locations is clear, but if you’re a digital-only DTC considering opening your first location, how do you know where to go? What kind of strategy should you use? Having worked with notable DTC brands like Warby Parker, Tonal, Purple, and Lovesac, we asked ASG President Carrie Barclay to…

Popular Retail Storefronts for Location Strategy
What’s Driving Today’s DTC Location Strategy? 1440 428 ASG

What’s Driving Today’s DTC Location Strategy?

Capitalizing on physical locations is a huge opportunity for DTC brands, but you can’t just throw a dart at a map and expect results. As DTCs open physical locations around the country, they can ensure a bigger likelihood of both pulling in existing online customers and attracting new customers with a comprehensive location strategy –…

DTC Brands Lean Into The Retail Landscape 1440 428 ASG

DTC Brands Lean Into The Retail Landscape

Given the cost of customer acquisition and the increase in competition, DTC brands have shifted their strategy, focusing on experiences where the brand story and consumer connection matter more than just building mailing lists and driving people to buy online. The pandemic helped accelerate that shift – as consumers spent more time at home, DTC brands…

What the Great Wealth Transfer Means for Retail 1440 428 ASG

What the Great Wealth Transfer Means for Retail

The great wealth transfer is underway. It’s a monumental shift of financial power from the Boomer generation, who, by 2030, will all be over the age of 65, to their children and grandchildren (Millennials and Gen Z). Investopedia estimates the great wealth transfer will result in $59 trillion moving to younger generations. Others estimate that…

Redefining Flagship Retail 1440 428 ASG

Redefining Flagship Retail

Flagship retail stores have historically been the beacon of a brand—an iconic entity with grandiose energy. But as we continue to rethink retail in today’s ever-changing and quickly evolving environment, it presents the opportunity to reevaluate the flagship experience and our approach to store design. If you think about the essence of a flagship store, it…

ASG Welcomes Paul Hiers as New CFO 1440 428 ASG

ASG Welcomes Paul Hiers as New CFO

ASG Welcomes Paul Hiers as New CFO Asset Strategies Group (ASG) is pleased to announce Paul Hiers has rejoined ASG as its Chief Financial Officer. Paul is no stranger to ASG, having co-founded the company more than 25 years ago with Steve Morris. He helped develop the financial and business processes for ASG’s services and…

ASG Rebrands as a Commitment to Business Transformation 1440 428 ASG

ASG Rebrands as a Commitment to Business Transformation

Retail can serve a higher need, a greater purpose. At Asset Strategies Group (ASG) we believe connection is that purpose. It’s why we’re here. We are rebranding to show our strength in the power of connection, rebranding to show that connection can lead to purpose, rebranding to find true meaning. We believe a more connected…

Livestream Retail for the Win 1440 428 ASG

Livestream Retail for the Win

Bloomingdale’s hosted livestream retail events throughout the pandemic, inviting customers to join them on Zoom calls and learn about the latest footwear and fashion trends. Customers were treated to special opportunities to buy merchandise and were incentivized to do so. Post-pandemic, livestream is becoming a more viable option for brands to reach their customers –…

Creating Memorable Customer Experiences 1440 428 ASG

Creating Memorable Customer Experiences

Everything about retail has changed, but that’s not a bad thing. The needs and wants of customers have changed dramatically since the onset of the pandemic, and that brings opportunity for retailers. Social media, SMS, chat: all of these communication tools have changed how we interact with customers and how truly connected to them we…

Minding the Retail Gap 1440 428 ASG

Minding the Retail Gap

We have been talking about redefining retail for a long time, but some retailers are falling behind. In fact, the retail gap between outperformers and the rest of retail is becoming wider, according to McKinsey, and “those that wish to keep up need to speed up.” The report offers great insight into the state of…

Sustainability – The Future of Retail 1440 428 ASG

Sustainability – The Future of Retail

The June 2021 PwC Global Consumer Insights Pulse Survey of more than 8,600 consumers in 22 territories revealed that 59% are more price-oriented and 50% are more eco-friendly. Sustainability can be exemplified in many ways, but retail sits at the juxtaposition between manufacturer and consumer and has a powerful seat at the table when it…

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