Thank you for reaching out.

Someone from our team will review your message and get in touch with you soon. In the meantime, feel free to explore our latest articles for useful insights, or learn more about Chute Gerdeman here >>

ASG Rebrands as a Commitment to Business Transformation 1440 428 ASG

ASG Rebrands as a Commitment to Business Transformation

Retail can serve a higher need, a greater purpose. At Asset Strategies Group (ASG) we believe connection is that purpose. It’s why we’re here. We are rebranding to show our strength in the power of connection, rebranding to show that connection can lead to purpose, rebranding to find true meaning. We believe a more connected…

Livestream Retail for the Win 1440 428 ASG

Livestream Retail for the Win

Bloomingdale’s hosted livestream retail events throughout the pandemic, inviting customers to join them on Zoom calls and learn about the latest footwear and fashion trends. Customers were treated to special opportunities to buy merchandise and were incentivized to do so. Post-pandemic, livestream is becoming a more viable option for brands to reach their customers –…

Creating Memorable Customer Experiences 1440 428 ASG

Creating Memorable Customer Experiences

Everything about retail has changed, but that’s not a bad thing. The needs and wants of customers have changed dramatically since the onset of the pandemic, and that brings opportunity for retailers. Social media, SMS, chat: all of these communication tools have changed how we interact with customers and how truly connected to them we…

Minding the Retail Gap 1440 428 ASG

Minding the Retail Gap

We have been talking about redefining retail for a long time, but some retailers are falling behind. In fact, the retail gap between outperformers and the rest of retail is becoming wider, according to McKinsey, and “those that wish to keep up need to speed up.” The report offers great insight into the state of…

Sustainability – The Future of Retail 1440 428 ASG

Sustainability – The Future of Retail

The June 2021 PwC Global Consumer Insights Pulse Survey of more than 8,600 consumers in 22 territories revealed that 59% are more price-oriented and 50% are more eco-friendly. Sustainability can be exemplified in many ways, but retail sits at the juxtaposition between manufacturer and consumer and has a powerful seat at the table when it…

The Golden Opportunity for Retail 1440 428 ASG

The Golden Opportunity for Retail

Over the last 10-12 years, DTC brands became a force to be reckoned with, as more customers turned to the convenience and cost-effectiveness of try-before-you-buy and automated subscription models. Traditional retailers and brands that were already shifting their retail strategies to compete with digitally native DTCs ramped it up during the pandemic. And consumers, seeking…

The Convenience Store Playbook 1440 428 ASG

The Convenience Store Playbook

Convenience stores (C-stores) have always held space in retail, but today’s convenience store is almost nothing like its predecessors. A place that was once known for questionable hot dogs, 32-ounce cups of soda, and burned coffee is now a leader in delivering the experiences sought after by today’s consumers.  How C-Stores Met Consumer Need During…

No, It’s STILL Not a Retail Apocalypse 1440 428 ASG

No, It’s STILL Not a Retail Apocalypse

I become frustrated with the persistent notion that the sky is falling and that retail has reached its endgame. Yes, the pandemic exacerbated a situation that was largely already in progress – consumer habits were changing, some brands weren’t paying attention to shifts in consumer behavior, and everyone had too little cash and too much…

Retail, One Year Later 1440 428 ASG

Retail, One Year Later

March 13; a Friday the 13th, ironically enough: That’s the day most people point to in 2020 as the moment when everything changed. Up until that day, it was business as usual, with just a few conversations surfacing from the background about a new SARS virus. And then suddenly, the pandemic enveloped us. Schools closed.…

Redefining Retail 1440 428 ASG

Redefining Retail

I’ve been spending a lot of time these days thinking about the future of retail. And what I think about most is how much opportunity there is. How much opportunity?  Well, I’m so confident in retail and what retail means to consumers, that even in the midst of a pandemic, we have acquired and merged…

The Landlord-Tenant Partnership to Save Retail 1440 428 ASG

The Landlord-Tenant Partnership to Save Retail

The loss of specialty retailers, such as Jos. A. Bank, J.Crew, Lord & Taylor, and Pier 1, didn’t just impact the companies themselves. The ripple effect ran through the malls in which they were tenants and indirectly impacted the other mall tenants that relied on their presence as a draw. Many tenants had anchor store…

A Consumer-Centric Retail Strategy 1440 428 ASG

A Consumer-Centric Retail Strategy

We’ve talked before about how the pandemic isn’t to blame for everything going on in retail. A consumer-centric retail strategy has been needed for a long while. A lot of the writing was already on the wall for those brands that were slow to embrace the ever-evolving nature of retail that is required to remain viable. The…

Type your search here
Skip to content