How DTC Brands Can Transition to Physical Retail
Direct-to-consumer isn’t new. But it is changing quickly, and brands who want to take their DTC brand into physical retail need to rethink how they engage with customers.
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Direct-to-consumer isn’t new. But it is changing quickly, and brands who want to take their DTC brand into physical retail need to rethink how they engage with customers.
As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.
A micro-experience is a small-scale, physical activation that creates a branded interaction beyond the traditional product display. Capital One turned bank lobbies into cafes with Peet’s Coffee. Canada Goose built a cold room where customers try parkas at minus-25 degrees. Whole Foods invites guest chefs to conduct cooking classes in-store. These activations generate foot traffic,…
Retail location strategy determines more than where stores open. It determines what those stores cost to build, how effectively they can be designed, what lease terms are viable, and whether the portfolio performs as a system or as a collection of individual bets. When site selection decisions are made without visibility into these downstream implications,…
Learn how to create retail and restaurant sensory experiences that cultivate positive brand connections with your consumer.
As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.
As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.
Direct-to-consumer isn’t new. But it is changing quickly, and brands who want to take their DTC brand into physical retail need to rethink how they engage with customers.
Why market timing and strategic advisory matter more than ever in retail and office lease management.
Why market timing and strategic advisory matter more than ever in retail and office lease management.
Why market timing and strategic advisory matter more than ever in retail and office lease management.
Why market timing and strategic advisory matter more than ever in retail and office lease management.