Raise a Glass to Key Market Growth
Multinational craft brewery and pub brand, BrewDog, has been on a U.S. expansion mission of epic proportions. Each BrewDog location brings the same level of energy and passion for craft beer BrewDog has come to be known for, and each adds a little something extra for the hometown crowd as well.
With a bold vision for more brewpubs and Outposts across the country, BrewDog tapped ASG for help implementing experience designs in key markets such as Las Vegas and Atlanta.
For the People
BrewDog’s first southern Outpost sits on the east side of the Atlanta BeltLine, near Krog Street Market. The vibrant and spacious location seems right at home in the popular area, surrounded by other eating and shopping destinations.
From the beginning of the project, we developed a budget and helped project manage the integrity of BrewDog’s design. Once drawings were stamped and approved, our team collaborated with Brewdog’s preferred architect to ensure the design was developed as intended. Our team provided and sourced various vendors as well, strategically introducing them throughout various steps of the BrewDog build process.
Our collaboration and ability to project manage and quickly adapt helped the Brewdog team introduce their experience into two new major markets. Photos and details from BrewDog’s Las Vegas Outpost coming soon.