Empowering Customers Across Communities
Looking for a modern and energized redesign, we pushed the RAC brand to think differently early in the concept work sessions. From Day One, technology would be a key asset to the new RAC experience, with multiple implementations, including endless aisle experience and education as a key ways to shop.
Urban and suburban designs, while they’re essential to retail portfolios, aren’t easy to blend. We drafted showrooms for multiple spaces that help the RAC team optimize their square footage, allowing for versatility across markets. We developed plans and customer journeys that adapt quickly to any size, giving the real estate team flexibility to fit in communities where solutions were previously limited. Specifically, the NYC (600 sq. ft.) & Riverdale (over 2,500 sq. ft.) locations are vastly different.
Knowing that the NYC location is limited in showroom space, we had to get creative with our fixture planning and overall layout by smartly embracing digital. It’s crucial for each RAC to empower and educate consumers, which is why the showroom plans and layouts operate in a similar ethos to deliver quality and build trust with customers.