Building A
Bridal Experience
Unlike Any Other

For Vow’d, the bride deserves an experience unlike any other. One that’s filled with love, excitement, and completely stress-free. In the spirit of breaking barriers, Vow’d asked ASG | Chute Gerdeman for help designing and building the new wave of bridal experiences. 

Finished With Flair

The experience needed to showcase the brand in full, not “speak” it. This led to meticulous research on premium materials and finishes, all of which are meant to convey quality, comfort, and excitement. This paired with detailed attention to lighting adds to the character of the brand without communicating it via signage. 

During the design process, we also paired and sourced various vendors to bring the details of this experience to life. To help convey the uniqueness of the Vow’d brand, our furniture, lighting, mirrors, displays, and much more were all custom designs developed and spec’d as a team across ASG/CG. 

Our research estimated that nearly 80% of women had stressful dress-shopping experiences, mainly due to a lack of control, personalization, and an outdated business model. To help alleviate that stress, we developed and executed a plan that champions the shopper’s journey, whether she’s a walk-in client or an appointment. We then project-managed the build process to ensure the design and layout were developed as intended and helped direct the GC and build teams. 

Better Together

Our collaborative approach and agility have helped set the stage for other store locations to open in 2023. We look forward to working with the brand and seeing more Vow’d experiences come to life.


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