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Retail Strategy: Scaling with Purpose 1440 428 ASG

Retail Strategy: Scaling with Purpose

Scaling: do it right and you win market share and brand equity; do it wrong and waste an enormous amount of resources and damage the brand. With such high stakes, it certainly would be nice to have a manual for this sort of thing. In the absence of a singular “right way” to scale, the…

Connected Wellness: Healthcare as a Retail Opportunity 1440 428 ASG

Connected Wellness: Healthcare as a Retail Opportunity

The pandemic impacted the healthcare industry much the way it did education and retail; it helped accelerate technology out of necessity. Not only did the wearable device industry grow, but our idea of what health care can look like has changed considerably too.  Now, we log in to our computers to talk to our doctors…

Layered Construction: The Challenges in Retail Design 1440 428 ASG

Layered Construction: The Challenges in Retail Design

Opening a new store is essential, whether a brand is opening their first or their hundredth. A new store builds excitement, embodies the relationship between the brand and their customer, and showcases what’s new.  Those brands that choose design-driven concepts have the advantage to ensure a unique experience that also performs in the marketplace. So…

An Era of Layered Construction 1440 428 ASG

An Era of Layered Construction

It’s tough to be a retailer trying to open new stores right now. Everyone is experiencing high costs, lack of materials, logistical issues, and labor issues. One of the hot topics at the ICSC convention this year was the idea of layered construction. Layered construction allows the retailer to open sooner, albeit not in the…

Social Segmentation: Connecting & Marketing in Modern Retail 1440 428 ASG

Social Segmentation: Connecting & Marketing in Modern Retail

The data every retailer relied on to connect with consumers before the pandemic must be reevaluated. Today’s consumer – the post-pandemic consumer who was isolated at home for several months, learned to rely on others to choose their groceries and deliver them, and refurbished their homes while shopping online – are not the same consumer…

The Rise of Lease Management Outsourcing 1440 428 ASG

The Rise of Lease Management Outsourcing

A Decline in Institutional Knowledge is Leading to an Increase in Lease Management Outsourcing Before the pandemic, there were 10,000 boomers retiring every day, taking an enormous amount of institutional knowledge with them. While this has been most noticeable in the healthcare and insurance industries, over the next decade, we’re going to feel it in…

7 DTC Brands to Watch 1440 428 ASG

7 DTC Brands to Watch

It’s an exciting time to be in retail. For DTCs, the opportunity to redefine their purpose and connect with customers on a whole new level has led to a surge in DTCs opening physical stores. Here, we take a look at some DTC brands to watch – those that have already made the leap into…

DTC Eyewear Store
Developing a DTC Retail Strategy: Q&A With Carrie Barclay 1440 428 ASG

Developing a DTC Retail Strategy: Q&A With Carrie Barclay

The advantage to DTC brands opening physical locations is clear, but if you’re a digital-only DTC considering opening your first location, how do you know where to go? What kind of strategy should you use? Having worked with notable DTC brands like Warby Parker, Tonal, Purple, and Lovesac, we asked ASG President Carrie Barclay to…

Popular Retail Storefronts for Location Strategy
What’s Driving Today’s DTC Location Strategy? 1440 428 ASG

What’s Driving Today’s DTC Location Strategy?

Capitalizing on physical locations is a huge opportunity for DTC brands, but you can’t just throw a dart at a map and expect results. As DTCs open physical locations around the country, they can ensure a bigger likelihood of both pulling in existing online customers and attracting new customers with a comprehensive location strategy –…

DTC Brands Lean Into The Retail Landscape 1440 428 ASG

DTC Brands Lean Into The Retail Landscape

Given the cost of customer acquisition and the increase in competition, DTC brands have shifted their strategy, focusing on experiences where the brand story and consumer connection matter more than just building mailing lists and driving people to buy online. The pandemic helped accelerate that shift – as consumers spent more time at home, DTC brands…

What the Great Wealth Transfer Means for Retail 1440 428 ASG

What the Great Wealth Transfer Means for Retail

The great wealth transfer is underway. It’s a monumental shift of financial power from the Boomer generation, who, by 2030, will all be over the age of 65, to their children and grandchildren (Millennials and Gen Z). Investopedia estimates the great wealth transfer will result in $59 trillion moving to younger generations. Others estimate that…

Redefining Flagship Retail 1440 428 ASG

Redefining Flagship Retail

Flagship retail stores have historically been the beacon of a brand—an iconic entity with grandiose energy. But as we continue to rethink retail in today’s ever-changing and quickly evolving environment, it presents the opportunity to reevaluate the flagship experience and our approach to store design. If you think about the essence of a flagship store, it…

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