VINEYARD VINES

A Stylish Market Footprint

With the dynamics of retail changing, Vineyard Vines needed to rationalize and optimize its store portfolio while still looking for opportunistic expansion opportunities. We were challenged to assess their current portfolio and rethink their retail real estate strategy.

Real Estate Strategy for a Changing Market

At the beginning of 2020, ASG was hired to address Vineyard Vine’s real estate objectives. Working with the client, ASG developed a portfolio strategy for renegotiations with landlords based on lease actions, market intelligence, and shifts in customer demand. The results were significant portfolio savings realized in 2020 and 2021. In addition, ASG secured Vineyard Vines with expansion opportunities as the market emerged from the COVID pandemic.

Their new US market strategy is still in implementation, and our lease management and tenant representation teams continue to problem solve on their brand’s behalf.

DISCIPLINE 

They have an incredible knowledge of markets and fashion retail, combined with exceptional deal execution skills. ASG digs hard for the right deals and has a real passion for our success. We recommend ASG to anyone looking for a partner who combines strategy and market knowledge with a complete understanding of fashion retail.

– Mike Gaumer
President, Vineyard Vines