The vision for this experience was scale. Understanding the necessity for a versatile, flexible design, our Store Planning & Construction team created a space that highlights the product while keeping the integrity and energy of the brand. Entering a new market, it was important to incorporate space for guests to educate themselves on the product. Simple and effective shelf communication paired well with a brand representative on site. Light wood tones and warm lighting created an approachable space where guests felt welcome to freely browse.