Building the Future of Fitness

Tonal is setting the bar for expanding retail locations, and leading the way for fitness innovation across the world. With a need to provide a personalized and customized solution to their customers, Tonal partnered with ASG to bring their ideas to life.

Smart Stores for
The Smartest Home Gym

Showcasing the new digital weight system and its AI technology to adjust resistance based on the user was key to the entire experience. We helped to execute Tonal’s vision for a showroom—a place where customers could explore the tech-enabled equipment firsthand.

We created an open floor plan to allow for flexibility; modular tables and fixtures can be moved and adjusted for events or classes, allowing ample space for responsible social distancing protocols. A VIP room was created allowing a more personalized testing and training experience, including a private changing area and lockers for customers to store personal belongings.

Double Store Growth

We continue to work with Tonal to open new stores, even in the wake of a pandemic, showing that their consumers are comfortable turning to them for the best experience and a desire to return to normalcy.

Tonal opened double the stand-alone stores in just six months, with plans to continue building more across the United States.


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