Evolving Showroom Style Retail

First seen on Shark Tank, Lovesac became an instant hit with investors and consumers. The company went public in 2020 and is still in growth mode—opening brick and mortar showrooms to support its lucrative online success. In search of a go-to real estate consultant, Lovesac partnered with ASG for all their real estate service needs, including deal negotiations, real estate and portfolio strategy, construction management, and lease management.

Spaces That Inform and Elevate

As Lovesac’s construction management partner, we’re working to not only translate their brand image into real-world retail environments, but optimize the financials it takes to do so. The design blends comfort, high-end finishes, informational graphics, and open displays to show off available fabric samples and accessories. Our goal for these experiences is to give Lovesac the opportunity to showcase their products and explain the adaptability and flexibility of their offerings.

Proof is in the Performance

Our flexible and adaptable working style enhanced the collaboration with the Lovesac team, and we continue to meet their retail real estate needs. After a 20% reduction in store buildout costs, as well as a strong three-year partnership, our work with Lovesac, like their business, continues to grow.


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