Commercial Tenant Representation 

Retail leasing is more competitive than ever. Rising rents, repositioning, and shifts in consumer behavior make it difficult to secure a quality commercial space. With so much competition for prime sites, having expert commercial tenant representation is a must. It can be the difference between landing the right location and settling for what’s left. ASG can help you act quickly, negotiate strategically, and protect your brand’s market position. We bring the deep expertise and data you need to drive success.

How can we help you negotiate better deals?

Three Step Transformation

  1. Understand your goals and challenges
  2. Develop a scope of work + process for partnership
  3. Get started negotiating transformational deals for your real estate portfolio.
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TENANT REPRESENTATION

Identifying Optimal Retail Locations In A Complex Market Is Not Easy.

It requires expert negotiators, data-backed insights, and a brand advocate who can operate as an extension of your brand. Partnering with ASG for tenant representation brings several benefits such as:

Matt Reid, VP, Tenant Representation, shares why he brought his talents to ASG.

Data-Driven
Site Selection

We use geo-analytics and proprietary platforms like ASGedge to find the best opportunities for your brand. We map trade areas, evaluate demographics, and compare performance across commercial properties to help you choose the right sites with clarity and confidence. Our data doesn’t just show where to open. It helps you understand why each location will perform and how it fits into your broader growth strategy.

Strategic
Negotiations

ASG designs negotiation frameworks tailored to your brand and needs. By combining market intelligence and real-time insights, we help you secure the most favorable terms possible. With data to back every decision, you can grow without compromising your brand’s identity or operational efficiency. Our team helps you enter every conversation informed and positioned for success.

Landlord
Relationships

You’ll benefit from ASG’s long-standing relationships with top landlords. These connections open doors to prime commercial real estate opportunities. They also help to move deals forward with fewer roadblocks. Because we understand both sides of the table, we know how to find common ground that creates long-term value for your brand and your landlord partners.

End-to-End
Support

We act as an extension of your team from start to finish. From evaluating markets to reviewing final lease language, you’ll have a consistent partner ensuring each step aligns with your growth vision. Our seamless collaboration keeps your projects on track, reduces handoffs, and ensures every location supports your brand’s long-term goals.

Meet Your Experts

Doug & Matt are experts at locating and negotiating the best, brand-right deals for retailers. Together, they act as extensions of your brand, negotiating your deals as partners and not brokers. Their relationships with landlords and expertise enable them to be strategic in their decision making. Doug & Matt will be champions for your brand and negotiate what’s best for you, not the landlords.

Tonal

Building the Future of Fitness
Photo of outside of a Vineyard Vines location.

Vineyard Vines

A Stylish Market Footprint

INTERCONNECTED RETAIL LIFECYCLE

Tenant Rep & Experience Design: Store Experience as a Lease Negotiation Tool

When your design and leasing teams work in tandem, you gain a unique edge throughout the negotiation process. Through ASG’s integrated model, our tenant representation and Experience Design teams collaborate to show how your store concept adds value to a property. A high-performing, beautifully executed store can inspire landlords to co-invest in improvements or offer stronger lease terms. 

Store Positioning

By highlighting how your store attracts customers, elevates visibility, and enhances the shopping experience, you present a compelling case for partnership. We turn design strategy into leverage at the negotiating table.

Highlight Value

We shift negotiations from rent reduction to shared value creation. In this way, you can secure better allowances, creative deal structures, and flexible lease terms that grow your bottom line. The goal here is to build momentum for win-win outcomes that last beyond a single lease.

Brand Leverage

The outcome is simple: you secure a stronger foothold in the market, better financial flexibility, and lasting partnerships with landlords who view your brand as a high-value investment.
Learn more about Experience Design Support >>

In 2024 we negotiated
0
in savings across 135 locations.

The ASG Difference 

With ASG, you’re not getting a broker. You’re getting a true retail partner. ASG’s commercial tenant representation blends decades of experience, data-backed insights, and trusted landlord relationships to help you make confident, informed decisions. Our integrated model brings every discipline together (strategy, design, construction, and leasing) so you can move faster and smarter across every market.

Let’s find your next opportunity together. Request a consultation or portfolio review to see how ASG can help you secure the right commercial property for your brand’s future.

LET’S GET STARTED

Three Step Transformation

  1. Understand your goals and challenges
  2. Develop a scope of work + process for partnership
  3. Get started negotiating transformational deals for your real estate portfolio.
This field is for validation purposes and should be left unchanged.
Name(Required)

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