Retail Store Planning and Construction Experts
LET’S GET STARTED
Three Step Transformation
- Understand your goals and challenges
- Develop a scope of work + process for partnership
- Get started expanding or improving your store fleet
STORE PLANNING AND CONSTRUCTION
Managing the moving parts of a multi-site expansion is not easy.
It requires precise timelines, staffing, talent retention, workload management, and a consistent brand vision for each new site. Partnering with ASG for store planning and construction support can help lighten the load.
Jara Barreto, Manager of Program Development, shares how ASG adds value.
Our Solution
Our full-stop approach to design & build allows our partners a versatile path to accomplishing their goals. Whether it’s one aspect of the build process, or the project in it’s entirety, we have you covered.
Pre-Real Estate Deal Approval
Preliminary Project Budget
Calculation of estimated costs based on initial project scope and specifications.
Permitting Due Diligence
Assessment and management of permitting requirements and processes.
Test Fit
Space and site analysis to ensure the location fits the brand’s operational and design needs.
Field Survey (if necessary)
On-site examination to inform project planning and budgeting.
Project Management
Assignment of AOR (Architect of Record)
Selection and coordination with the architect responsible for design documentation.
Document Management
Oversight of the construction document creation process, ensuring brand standards and regulatory compliance.
Permit Management
Tracking permit applications, managing feedback, and securing approvals.
Bid Preparation
Finalization of construction documents and preparation for the bidding process.
Construction Management
Bid List Creation & Distribution
Tailoring bid lists for the project and disseminating bid packages.
Bid Clarification & Qualification
Clarifying bid details with contractors and evaluating submitted bids for completeness and competitiveness.
Budget Management
Updating the project budget with actual bid numbers and managing financials throughout construction.
Construction Oversight
Managing the construction process from start to finish, ensuring on-time and within-budget.
Why Effective Store Planning Matters in Today’s Retail Landscape
Today’s retail environment has undergone a revolution fueled by shifting consumer expectations, omnichannel habits, and rising sustainability standards. Stores have gone from simple shopping destinations to brand touchpoints, experience hubs, and operational engines that influence every facet of the customer journey. This creates quite a bit of pressure for retailers who are expected to meet growing expectations. But with effective demand planning, retailers can keep pace with shopper preferences by aligning space, design, and workflow into a single, purposeful vision.
When done well, store planning is a proper strategic advantage. It ensures that feasibility, brand experience, and operational needs come together so each new location supports long-term performance. ASG helps retailers leverage their physical environments as powerful growth tools, giving them the clarity and guidance they need to build spaces that perform well and adapt as times change.
Key Elements of ASG’s Store Construction Process
Building or refreshing a store requires a coordinated sequence of decisions, each one shaping cost, timing, and experience. ASG supports retailers through the following phases, helping them manage risk and maintain full visibility from concept to opening:
- Site feasibility studies that uncover what’s possible within each location.
- Architectural and engineering coordination to ensure that brand standards and technical requirements are closely aligned.
- Budget benchmarking, which provides a realistic financial picture early in the process, helping teams plan with confidence.
- Phased scheduling, contractor oversight, and quality assurance so project teams stay focused and informed.
Rather than acting as a build contractor, ASG serves as a strategic partner. We bring teams together, anticipate challenges, and keep your projects’ parts moving in rhythm. This integrated approach helps to move retailers from confusion to confidence, making for a smooth opening day and a more controlled, predictable rollout.
Innovations in Construction & Experience-Driven Store Formats
Retailers are rethinking what a store can be, and new construction methods are helping them get there faster. These innovations are especially valuable:
- Modular construction and prefabricated components. They allow for shorter build timelines and improved consistency from one location to the next.
- Sustainable materials and LEED-ready designs. These help businesses align with growing environmental expectations, supporting their brand values and future regulations.
As retail store planning experts, ASG assists retailers in integrating these innovations with purpose. Smart lighting systems, RFID tracking, and energy-efficient equipment help to reduce waste and enhance operational intelligence. Immersive experience zones bring digital and physical touchpoints together to help customers interact with the brand in a more meaningful way.
By staying ahead of emerging trends, ASG helps retailers optimize their footprint, costs, and performance for lasting success.
Success Benefits for Retailers & Brands
A well-planned and well-managed construction process gets you to market quicker, reduces cost variability, and strengthens the brand experience for each location. Your stores will open on schedule, perform more consistently, and function seamlessly for your customers.
ASG’s connected approach turns planning and construction into an ROI-driven investment. Retailers gain:
- Better conversions
- Improved dwell time
- Stronger alignment across teams
- A clearer understanding of where to go next
With ASG as a partner, each new store becomes a building block toward a smarter, more resilient portfolio.
INTERCONNECTED RETAIL LIFECYCLE
Construction & Lease Management: A Smarter Real Estate Portfolio
Our approach is circular and interconnected, meaning that real-time updates flow forward and backward across all teams. It also means our team is uniquely positioned to help brands consider what’s next – like how that new great store can improve the whole portfolio:
Build on Success
After build-out, ASG provides ongoing lease management & performance tracking. Stores exceeding expectations inform future expansion, allowing real estate teams to prioritize similar site selections.
Adjust Accordingly
If a store is under-performing, lease terms, design elements, or operational issues can be diagnosed early – helping to activate the right proactive adjustments rather than waiting until the lease is up.
Maximize Return
The outcome of integrated support is data-backed decision-making that ensures every real estate dollar is optimized for maximum return. Learn more about our Lease Management support here >>
In 2024, we helped one fashion retailer save over
and counting. How can we help you?
LET’S GET STARTED
Three Step Transformation
- Understand your goals and challenges
- Develop a scope of work + process for partnership
- Get started expanding or improving your store fleet