ASG INSIGHTS
A DTC Guide to Bringing the Brand to Life in Physical Retail
A true, physical brand experience is an opportunity to connect with people on an emotional level.
Simple in theory, but difficult in practice. A unique perspective matters, and bringing it life in the physical space can help activate the essence of a brand. This is where the magic happens—where concepts become coveted brands, where fans become a loyal customer base, and where a memorable customer experience cements a brand into the heads and hearts of many.
In this DTC guide we explore the many factors that influence in-store success, from brand story to real estate strategy to design to operations. Scroll for insights, trends, interviews, and more. A DTC Guide to Bringing the Brand to Life in Physical Retail
A true, physical brand experience is an opportunity to connect with people on an emotional level.
Simple in theory, but difficult in practice. A unique perspective matters, and bringing it life in the physical space can help activate the essence of a brand. This is where the magic happens—where concepts become coveted brands, where fans become a loyal customer base, and where a memorable customer experience cements a brand into the heads and hearts of many.
In this DTC guide we explore the many factors that influence in-store success, from brand story to real estate strategy to design to operations. Scroll for insights, trends, interviews, and more.
Smart Stores
for Smart Fitness
Q&A: Jayme Barbosa of Tonal
Leaning Into
the Retail Landscape
Let's get physical
Click to read
Storytelling at Retail
When you think of a shopping experience that you remember vividly, try connecting your emotions to that store. Does it come forward into your conscious mind and inspire or is it more subconscious and feels agitating? Do you leave feeling fulfilled or left wanting? This awareness might change your approach to shopping, and it affects millions of shoppers in a similar fashion.
Consider the store photos shown here. Do any of these look like good retail to you? It’s not meant to be a loaded question, but rather a way to get you thinking about memorable, identifiable retail experiences. If you’re like us, you’d agree that retail, and guests deserve better. It’s crucial for brands to start their journey off on the right foot, and build brand equity on ownable traits. What story are you telling, and what character does your brand play?Take the Brand Quiz
Q&A with Rachel Williamson of Running Great Stores
Operational Translation
Retail Consultant, Rachel Williamson talks about creating a playbook for store operations success and the often overlooked pieces of great customer experiences.
Full Interview
Full Interview
A Connected
Retail Journey Q&A w/ Lacey picazo of zoco design
7 DTC Brands
to Watch
Movers & shakers
Click to read
THE GIST QUARTERLY NEWSLETTER
More Insights? Get the gist arrow_forwardWhat's Driving DTC
Location Strategy?
The why behind the where
Developing a DTC
Retail Strategy
Q&A W/ Carrie Barclay
Click to Read
What's Next?
Bridging the Gap Between
Digital & Physical Retail So, how do you take the leap from digital to physical in a way that clearly tells your story? Truth is, it’s different for everyone. We’ve been working with DTC brands for decades, and we’re continually inspired by DTC retail. If you're looking to make the move to physical retail, we welcome the opportunity to connect and hear about your goals and challenges. Trusted by the following DTC brands & more
Talk with ASG
Talk with ASG
path to in-person: DTC POV
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