Brand Personality & Retail Storytelling
With that "good retail" question in mind, let's think about brand personality. Telling your story at retail starts with a clear understanding of the character your brand portrays and how to communicate those characteristics. Brand personalities are often used as a point of reference for who your brand is at its core and provide clarity around your brand's ownable traits. Take this simple quiz for an idea of your brand personality and other brands that share similar characteristics.