Strategy Meets Brick & Mortar

After opening their first 100 stores, Madewell came to an inflection point in their store portfolio. They needed an outside perspective on the potential of new stores.

Smart Sizing for Customer Demand

ASG delivered a comprehensive growth plan for the brand, answering how many more stores does customer demand support and where should they be located. The analysis gave their executive team a strategic expansion strategy to execute against.


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