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Retail Lease Negotiation: How Multi-Location Brands Can Avoid Costly Pitfalls 2000 1335 ASG

Retail Lease Negotiation: How Multi-Location Brands Can Avoid Costly Pitfalls

In ASG’s experience across hundreds of multi-location transactions, the costliest lease negotiation mistakes involve terms that looked favorable on paper but created downstream problems for construction, operations, or portfolio flexibility. Those downstream costs typically exceed the rent savings that motivated the deal. That is why retail lease negotiation should be evaluated in the context of…

What Is Retail Consulting? 2000 1331 ASG

What Is Retail Consulting?

As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.

Can You Measure a Store Like a Marketing Channel? 1920 1080 ASG

Can You Measure a Store Like a Marketing Channel?

Every other acquisition channel reports what a customer costs. Stores can too. Most brands are missing two things first, and neither one is a sensor. Somewhere in your building, paid search reports its cost per customer to the dollar. The store program can spend ten times as much and report comp sales and a feeling.…

physical retail
How DTC Brands Can Transition to Physical Retail 2500 1406 ASG

How DTC Brands Can Transition to Physical Retail

Direct-to-consumer isn’t new. But it is changing quickly, and brands who want to take their DTC brand into physical retail need to rethink how they engage with customers.

lease management
What is lease management 2500 1667 ASG

What is lease management

As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.

How Micro-Experiences Work in Retail and Why They Break at Scale 1440 428 ASG

How Micro-Experiences Work in Retail and Why They Break at Scale

A micro-experience is a small-scale, physical activation that creates a branded interaction beyond the traditional product display. Capital One turned bank lobbies into cafes with Peet’s Coffee. Canada Goose built a cold room where customers try parkas at minus-25 degrees. Whole Foods invites guest chefs to conduct cooking classes in-store. These activations generate foot traffic,…

How Retail Location Decisions Break When They Outrun Data 1440 428 ASG

How Retail Location Decisions Break When They Outrun Data

Retail location strategy determines more than where stores open. It determines what those stores cost to build, how effectively they can be designed, what lease terms are viable, and whether the portfolio performs as a system or as a collection of individual bets. When site selection decisions are made without visibility into these downstream implications,…

How Sensory Design Shapes Retail and Restaurant Experience at Scale 1440 428 ASG

How Sensory Design Shapes Retail and Restaurant Experience at Scale

Learn how to create retail and restaurant sensory experiences that cultivate positive brand connections with your consumer.

How the Retail Industry Works: The Functions Behind Every Store Opening 2560 1919 ASG

How the Retail Industry Works: The Functions Behind Every Store Opening

As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.

Outlet Malls Coming Into Their Own? 1316 425 ASG

Outlet Malls Coming Into Their Own?

As consumer expectations shift and retail portfolios diversify, outlet centers are rethinking how they show up for both shoppers and brands.

Emerging Trends in DTC Brands 1253 425 ASG

Emerging Trends in DTC Brands

Direct-to-consumer isn’t new. But it is changing quickly, and brands who want to take their DTC brand into physical retail need to rethink how they engage with customers.

You Don’t Need a Store. You Need a Retail Thesis. 1440 428 ASG

You Don’t Need a Store. You Need a Retail Thesis.

Why market timing and strategic advisory matter more than ever in retail and office lease management.

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