Smarter Retail Improvements
The Refresh, Refurb, Remodel Playbook
With decades of experience across real estate strategy, design, and execution, we know that every store represents both a cost and an opportunity. We created the Comprehensive RRR Playbook because we’ve seen too many retailers approach store investment reactively—spending too much on the wrong stores, too little on the right ones, or doing nothing until it’s too late. Here’s what you’ll get:
- Industry & market context
- Clear guidelines for when to refresh, refurb, or remodel
- Steps for aligning store investment with performance, lease timing, and ROI
- A model for brand-right scalability
- A look at how retailers with many locations deploy capital effectively
Get the Refresh, Refurb, Remodel Playbook
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Maximizing ROI
Inaction is a Costly Decision
On paper, doing nothing can look like a win—no capital spend, no immediate risk. But inaction is often the most expensive move a brand can make.
And listen, we know your time is limited. That’s why this playbook is designed to be direct, practical, and immediately actionable. Get a clear, proven approach to optimizing your retail fleet—without the fluff. Whether you need a quick framework to guide investment decisions or a deeper strategy for scaling design across hundreds of stores, this playbook gets straight to the point, so you can get straight to work.
More than 60% of total store investments are typically spent on less than 30% of the fleet. Do you have stores costing you more than they return?
The truth is, not all stores carry equal weight. Some are growth engines in high-opportunity markets. Others are stable performers needing light upkeep. The RRR framework—Refresh, Refurb, Remodel—gives you a scalable, strategic model to assess each store’s needs based on traffic, lease timing, brand potential, and financial performance.