Clicks to Bricks
The CEO’s Guide to Launching Physical Retail From DTC Roots
Entering physical retail is a complex undertaking. This guide is built for founders, operators, and finance leaders looking to open stores that drive sales and amplify brand loyalty. Get proven frameworks, real-world benchmarks, and the playbook we’ve used to help DTC brands turn first stores into scalable programs. Details include:
- Financial Decision-Making Framework for CFOs
- Market Entry & Site Selection Strategy
- DTC Case Studies Powered by Charm.IO
- Risk & Sensitivity Analysis
Clicks to Bricks: The CEO’s Guide to Launching Physical Retail From DTC Roots
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Data-driven market entry strategy
Where to Open First & Next
DTC brands often start by analyzing their e-commerce customer data to identify geographic concentrations of fans. But raw demand isn’t the only factor. Our playbook includes guidelines for selecting markets, sites, and store formats, including:
- Trade Area Demographics
- Customer Geographic Shifts
- Competitive Presence
- and more
Your plan for physical retail
Nearly 84% of U.S. retail sales occur in physical stores. Are you ready to make the move?
Going from online success to in-store excellence isn’t easy—but it doesn’t have to be overwhelming. Our Guide to Launching Physical Retail From DTC Roots outlines key strategies to help you expand into physical retail with confidence. Download your free copy now and learn how top brands are making the leap.